By G+ Author: KJ Mason.
With information from a great informative article by Jeff Bullas, we decided to put together an infographic that reflects current statistics and facts of Social Media platforms. There is a huge leap in internet usage via mobile, of course. But a big surprise is that the bracket of people over the age of 54 using social media is growing rapidly!
According to a GlobalWebIndex study, the two factors driving Social Media are:
1: Mobile – with the number of people accessing the internet via a mobile phone increasing by 60.3% to 818.4 million in the last 2 years.
2: Older users adoption – On Twitter the 55-64 year age bracket is the fastest growing demographic with 79% growth rate since 2012. The fastest growing demographic on Facebook’s and Google+’s networks are the 45 to 54 year age bracket at 46% and 56% respectively.