Snapchat marketing is now a reality, much to the surprise of industry professionals. When the app first arrived on the social media scene in 2013, it was pegged for fad-failure.
Less than four years later, Snapchat has gone from a single-use image sharing service to a multi-faceted messenger and news delivery platform. This breeds room for high ad revenue potential.
The platform has a user base of 150 million people every day, sending more than 400 million snaps. Many professionals are looking to increase their Snapchat marketing efforts this year. This makes it vital to have a more in-depth understanding of the apps’ capabilities and exposure.
The Infographic below from MDG Advertising outlines the key aspects brands need to know about Snapchat’s marketing.
From the overall statistics, younger consumers are the predominant users of Snapchat. If your brand is trying to engage with this demographic, it would make sense to explore Snapchat’s marketing potential.
If you’re trying to reach an older audience, it might still be beneficial to keep a close eye on Snapchat. Who knows what direction this ever-expanding platform will take.