The New Year will bring new possibilities, and believe it or not your social media usage can help you make the most of 2015. Your online media habits can build your personal brand image in order to establish your interests and credibility in a particular industry. Twitter is a perfect tool to connect with people, join industry-related discussions, and contribute news and opinions. Whether your personal New Year’s resolution is to get a new job or make more friends, your social media resolution can help you get there. Here are a few tips to get you started.
In your bio, use the 160 characters to describe the topics that interest you. This will help with search results and help users get an idea about the type of news you are sharing. If you’re positive that your Twitter account will reflect highly on you as a professional, remember to link to your LinkedIn account if you don’t have your own website.
2. Utilize your header photo
If your industry can translate well into visuals than capitalize on this. It will help set apart your profile and display your passion. Original photos work best!
Follow thought leaders in your industry. To get some ideas, visit the discover page. Both “tailored” recommendations (based on keywords in your bio, location, and current accounts you are following) and “popular” recommendations will help you find new people to follow. Don’t be afraid to let your ratio of following to followers slip a bit, think of it as an investment that may lead to more followers in the future.
4. Create industry lists
After following more accounts, organize these people or media outlets into a list. This list will be helpful when looking for news or conversations to join. Make these lists public and perhaps other people will follow your lists too. But remember, if your list is public people can see who is included as well as the name of the list. To learn more about lists, visit this Twitter support page.
5. Interact with more accounts
Retweet articles that interest you and exchange opinions with people by replying to tweets. Join conversations using well-established hashtags. Don’t forget to keep your eye on trending topics to see if you can add a perspective related to your industry.
6. Tweet, tweet, tweet
Set goals personalized to your own Twitter habits. If you don’t use Twitter frequently aim to tweet about your industry at least three times a week. But if you’re a regular tweeter then dedicate one-third of your tweets to content that helps build your brand image.
Good luck working on your personal brand. On behalf of Growing Social Media, Happy New Year!