Kim Kardashian may be the Queen of Instagram, but every royal needs perspective. As the most-followed Instagram user, @KimKardashian shares selfies with 47 million users. Of course it comes with its perks: her Instagrams make news headlines and she’s a recommended person to follow for any new Instagram user. But the sign of a successful social media platform must account for engagement rates.
Kim Kardashian earns an average of 657K likes from her 47 million followers- a 1.4% engagement rate.
In other words, an estimated 1.4% of Kim Kardashian’s followers like her photos. To really embarrass the Kardashian leader, here are some D-list celebrities with higher engagement rates. Engagement rate refers to the average number of likes divided by the number followers. This comparison only looks at the ten most recent Instagram posts (as of posting time). Keep in mind Instagram rounds the number of followers and likes. But let’s have a little fun comparing Kim Kardashian to #TBT celebrities.
John Stamos averages about 29.6K likes from his 839K followers- a 3.5% engagement rate. As the cool Uncle Jesse (watch the hair!) on Full House, he resented the show for creating such a soft image. But with his new show Grandfathered coming out on Tuesday, September 29, he proves he hasn’t shaken the image. Despite promoting the show, his most popular photo in the past ten days features the Full House cast.
James Vanderbeek averages 2.6K likes from his 127K followers- a 2% engagement rate. When the star of Dawson’s Creek and Varsity Blues had the hearts of American girls, Survivor and Real World were the hottest reality TV shows. My have times changed. Despite updating followers with more current events, his most popular Instagram relives his glory days.
Photo via @maak9. Was driving w/ @vanderkimberly, having a very serious conversation, when I interrupted her to say, “Wait – is that my face plastered on the back of that car?” So, of course I pulled up alongside and asked (engine still running, just in case they were psycho). Turns out yep, that’s me, and they were lovely (and probably a little surprised). @christiegee #YouKnowYouveMadeItWhenYoureOnABumperSticker
Kevin Jonas averages 44.03K likes for 1.5M followers- an engagement rate of 2.9%. The oldest Jonas brother shares photos of his married life. Kevin has never compared to the popularity of Nick and Joe, but at in this one category he comes out on top. His most popular, recent Instagram shows how times have changed since the Year 3000.
Miss her tonight A photo posted by Kevin Jonas (@kevinjonas) on
Aaron Carter averages 2.8K likes from his 179K followers- an engagement rate of 1.5%. So when you peak at age 12, it’s hard to make a (social media) comeback. He still holds the hearts of some fans and if you need his Agent’s info, it’s in his bio.
A photo posted by Agent: Paul@cegtalent.com (@aaroncarter) on
Need some limes for our coronas later watching my bro on dwts later 👏🏻 #TeamSharnick A photo posted by Agent: Paul@cegtalent.com (@aaroncarter) on
Raven Symoné averages 19.2K likes from 1 million followers- a 1.9% engagement rate. Raven recently saw a boost in engagement thanks to recent videos with her red-headed former co-star, Anneliese van der Pol. Although slightly under Kim Kardashian’s ratio, we see Raven’s engagement rate going up in the future.
Last part.. You won’t hear me sing this for a while!!!! Xoxox @kylemassey @orlandobrown_ @anneliesevanderpol love y’all #thatssoraven #disney #unicorn #tbt A video posted by Raven-Symoné (@ravensymone) on
Could you use an ego boost too? Calculate your own engagement rate and comment! Even if you get an average of 12 likes from 200 followers- that’s a 6% engagement rate. You just blew Kim Kardashian, and all these other celebrities, off the charts.