Growing Social Media Jobs

Fatherly social media jobs – Social Media Manager – New York, NY

Fatherly, the leading digital lifestyle brand for young parents, has an immediate opening for a Social Media Manager.

The Social Media Manager will be responsible for managing and increasing Fatherly’s presence on Facebook and other social platforms, while also honing the voice of the brand. The ideal candidate will have 1-3 years prior experience in a similar position, be fluent in social media optimization and have an innate ability to identify and adapt to trends.

The right candidate will have a passion for great content and storytelling. A knack for writing compelling copy as well as unearthing and acting on trends in data will be key. The Social Media Manager will work closely with the editorial team in an effort to help package content for maximum visibility throughout the social web. The position will be part of our growing Audience Development team, this person will not be writing long form content.

Why you want this role:

  • Work with a passionate team who genuinely give a sh*t about the work they do and each other
  • Work for a brand that stands as a force of positive cultural change
  • Be a part of a growing company that invests in each employee’s development with opportunities for advancement and learning and development inside and outside the company
  • This role will groom candidates into social media leadership positions with opportunities to advance in other parts of the Marketing organization

Responsibilities:

  • Manage all of Fatherly’s social media accounts by, including but not limited to Facebook, Instagram, Twitter, and Pinterest.  Increase referrals from social platform, increase engagement in social platforms, and grow relevant audiences
  • Effectively translate data into understandable and actionable insights to drive strategy
  • Write compelling, creative copy in an effort to engage readers rather than simply throw links at them
  • Create a strategy and define metrics of success for new social channels while leading the discussion on social priorities
  • Use data to provide recommendations and guidance to the editorial team
  • Work closely with editorial team to develop social posting, packaging, and optimization processes and to develop regular feedback loop
  • Keep up to date with social trends and strategy in order to adopt, recommend changes, and elaborate on it to the rest of the team
  • Monitor the news cycle to make sure social channels are consistently up to date and relevant to our audience
  • Help strategize and brainstorm future content and social initiatives
  • Create daily, weekly, and monthly reports tracking and analyzing social performance

Qualifications:

  • 1-3 years working as a social media role or in a related position at a fast-paced, digital-first environment. Prior media company experience a plus
  • Firm grasp of social best practices, optimization tactics, and analytics tools such as Facebook Insights and Google Analytics
  • Strong grammar and written communication skills
  • A great eye for sourcing and creating captivating visuals. Proficiency in Adobe Creative Suite (preferred) or other graphics programs
  • Proficient in spreadsheets, presentation software and experience in creating regular reports highlighting social trends and insights
  • Experience working with editors and writers
  • Excellent communication and interpersonal skills, and the ability to analyze data and communicate it in digestible terms
  • A creative thinker, problem solver, sense of humor, and great attitude

Contact: Please send a cover letter and a resume to careers@fatherly.com

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